FLEX: Data provision with nexmart

It's a question that every manufacturer faces: How can I provide my retail partners with product information easily, quickly, completely and always up to date? In the production connection trade, nexmart is exactly the right partner for this.

Initial situation

FLEX power tools are used by numerous tradesmen and are sold via specialist dealers. It therefore makes sense to provide specialist retailers with product information and other information, such as product availability, as conveniently as possible. The integration of the "retail Connect" solution also enables FLEX to operate an online store on its own website and forward the shopping cart to a specialist retailer. This is convenient for FLEX customers and fits in with FLEX's sales model, which does not provide for direct sales.

Procedure

nexmart is a provider of various solutions for the production connection trade and related sectors, with the aim of simplifying communication between manufacturers and trading partners.

The nexmart solutions aim to automate, optimize and accelerate processes - taking into account the existing systems of manufacturers and trading partners. Both manufacturers and their trading partners benefit from nexmart's experience in production connection trading, which is why the large dealer network is constantly growing. nexmart is not only represented in Germany but also internationally.

Thanks to the use of the crossbase solution, FLEX has access to high-quality product information. This enables FLEX to provide all relevant information for the respective nexmart products without any detours. The standard interface between crossbase and nexmart ensures that the full potential of nexmart products can be utilized. Via the standardized BMECat 2005 export, which can be flexibly expanded to include nexmart-specific fields, crossbase delivers bite-sized data. This minimizes the effort required for integration.

The current product range, the "Best of FLEX" promotional program, the FLEXPack and spare parts data are transferred via the interface. If new products are added or existing content is changed, the data is automatically updated at nexmart. Thanks to the up-to-dateness and quality of the data, the interface also supports Flex's EDI processes at nexmart in order to ensure error-free order processing.

Result

The interaction between FLEX, crossbase and nexmart provides optimal product information that is displayed to the retail partners and thus ultimately delivers considerable benefits for the end customer. The automation and optimization of these processes helps FLEX to save time and costs.

Advantages

• • Mouth-friendly data provision
  • Updating data without manual intervention
  • Time and cost savings
  • High-quality and up-to-date product information
  • Improved customer satisfaction thanks to reliable product information
  • Automated and optimized processes

About FLEX

FLEX-Elektrowerkzeuge GmbH, founded in 1922, is a traditional manufacturer of power tools and made industrial history in 1954 with the first high-speed angle grinder, the DL 9. The name "FLEX" has become synonymous with angle grinders, and the term "flexing" is generally used for cut-off grinding. As part of the Chervon Group, the company has an international presence with subsidiaries and sister companies in France, the UK, Belgium, the Netherlands, Italy and the Czech Republic.

Find out more about how FLEX uses the possibilities offered by crossbase:

To the FLEX Success Story